MINUTE MAID FRUIT DRINKS
I was very honoured to be chosen by Taxi Studio as the illustrator entrusted to create the initial range of fruit illustrations for the new Minute Maid Brand identity.
Minute Maid is the No.1 Global Brand for juice drinks.
Working closely with the Taxi and Coca-Cola Design teams, the brief was to create the new illustration standard for beautiful and realistic depictions of fruit. The fruit needed to retain a credibility and a believability. It needed to be natural, fresh, healthy and most importantly it needed to celebrate natures imperfections - to be real fruit!
The illustrations shown below are a few chosen examples selected from an extensive range of Minute Maid fruit juices - Essentials, Refresh, Nutri and Delight.