Peapod brand illustration Icon
Cramer-Krasselt asked me to create a new truck illustration for the USA on-line grocery delivery service Peapod.com, who opperate in several major cities. The breif was to update the existing dated truck image with a new truck icon illustration typical of their new fleet of delivery vehicles. The green brand colour has been enhanced more, with the green truck sitting on an expanded green background.
The campaign adverts are initially being rolled out throughout Connecticut and New York.