A graveyard theatre of characters was needed to bring the ASDA Halloween experience to life! We created six spooky fun personalities and supported them with a ghoulish cast of bats, manic pumpkins, scary cats and ‘rolling’ eyeballs.

40 manic pumpkins animated on the Asda website...

A series of vector illustrations were needed to create the different mouth shapes for use on the lip-syncing AR-enabled Shazam App. This App superimposes one of three character mouths onto the users face while it sings along to the Cameo song "Word up", as used in the TV campaign.
Some cool in-store floor stickers...
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