Through close collaboration I worked with the design team at Brand on Shelf to develop a graveyard theatre that would bring the ASDA Halloween experience to life. We created six spooky and fun characters with very different personalities, each made three dimensional and real with detailed and expressive rendering. The five characters are supported by a ghoulish cast of bats, manic pumpkins, scary cats and ‘rolling’ eyeballs.
The result is a stand out experience for all ages, across packaging, merchandise and point of sale.
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40 manic pumpkins animated on the Asda website...
A series of vector illustrations were needed to create the different mouth shapes for use on the lip-syncing AR-enabled Shazam App. This App superimposes one of three character mouths onto the users face while it sings along to the Cameo song "Word up", as used in the TV campaign.
Some cool in-store floor stickers...