MINUTE MAID FRUIT DRINKS
High quality fruit illustrations created for the new Minute Maid Brand identity.
Working closely with the Taxi Studio and Coca-Cola Design teams, the brief was to create the new illustration standard for beautiful and realistic depictions of fruit. The fruit needed to retain a credibility and a believability. It needed to be natural, fresh, healthy and most importantly it needed to celebrate natures imperfections - to be real fruit!
The illustrations shown below are a few chosen examples selected from an extensive range of Minute Maid fruit juices - Essentials, Refresh, Nutri and Delight.