MINUTE MAID FRUIT DRINKS
High quality fruit illustrations created for the new Minute Maid Brand identity.
Working closely with the Taxi Studio and Coca-Cola Design teams, the brief was to create the new illustration standard for beautiful and realistic depictions of fruit. The fruit needed to retain a credibility and a believability. It needed to be natural, fresh, healthy and most importantly it needed to celebrate natures imperfections - to be real fruit!
The illustrations shown below are a few chosen examples selected from an extensive range of Minute Maid fruit juices - Essentials, Refresh, Nutri and Delight.
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/964fdebb-73b6-4ec1-8f17-707edb1e1014_rw_1920.jpg?h=29bd405d646d4a489a3bba72ee208755)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/85cc4d6d-ca6f-4360-867f-f60e16e7ec78_rw_1920.jpg?h=02b74031ffac256332c6ef8d81f34b86)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/efb52473-9a1a-489c-8e82-ff9e38fbecde_rw_1920.jpg?h=e1c84e3ae66a15e30217e9936f2607c4)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/e198fe97-018b-4bdf-880c-022f579b1269_rw_1920.jpg?h=4fa3c05f74c6a2b8ea1157e8aad19c0b)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/b708a386-e29d-4539-83a4-6225efc20221_rw_1920.jpg?h=22a9515b211f5bf57ea61327991eca9e)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/42d353c6-dbb5-4c1f-836f-bd20ea59d766_rw_1920.jpg?h=531be255b24d80caa4cc0ea423dd33dd)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/30c64148-c11d-4804-8692-de8fc28396a9_rw_1920.jpg?h=b851bd84ce0c28ccb4a704ef10667234)
![](https://cdn.myportfolio.com/9104e7436b629dfac59535bbc4c9bb2b/18892631-8126-456c-a0e0-87e6c7bb2b8a_rw_1920.jpg?h=0be781cb0c9e62e2a05be596351fa4c8)