PRINGLES / REBRAND ILLUSTRATIONS
I was very proud to be chosen as a key illustrator for the biggest Pringles rebrand in over 20 years.
Working for the brilliant team at SGK, I was tasked to create ingredient stack images for the main brand Pringles rollout for the UK, Europe and USA.
The ingredients needed to compliment and hi-light the unique shape of the Pringle chip, adding a fun playful harmony for each flavour, with the centre chip always remaining the hero.
All images were created using our own food photography, retouching and illustration work.